Hello, I’m Rob – Product Designer and Creative Technologist who creates human-centered digital experiences that scale.
With a systems-thinking mindset and a passion for elegant, effective design, I connect the dots between technology, business, and user needs. From early-stage startups to global brands, I’ve led cross-functional teams, launched award-winning products, and shaped innovations across web, mobile, AI, XR, and connected devices.
Blending strategic design thinking, lean startup principles, and a deep understanding of emerging tech, I turn complexity into clarity, and ideas into impactful solutions.
I'm a multi-disciplinary strategist with deep business, brand, design, technology and product knowledge. My strategic capabilities include objective setting, problem identification, solution assessment and prioritisation, and performance measurement.
Uncovering deep insights into the needs, behaviours and motivations of those we design for. My capabilities include running interviews, contextual inquiries, stakeholder workshops, defining behavioural archetypes, empathy mapping and JTBD.
Drawing on proven design principles, best-of-breed research and usability testing to validate solutions. My capabilities include secondary research, industry analysis, heuristic reviews, data analysis, usability testing, and A/B/X testing.
Making the giant leap from strategic insights to high-impact solutions. My capabilities include divergent and convergent thinking, facilitating single or multi-day guided ideation session, structured brainstorms, group journey mapping and presentation of early stage concepts.
Moving from low to high fidelity prototypes for the purposes of concept and usability testing, through to UI design and development. My capabilities include designing information architecture, user flows, wireframing, UI design, interactions across multiple form factors.
Great product teams mix agility with pragmatism. My capabilities include writing user stories, backlog management and grooming, facilitated prioritisation and roadmap planning, sprint showcase and retrospective facilitation.
Tools like Frame.io are great but they struggle with latency over a certain file size. Shotlister is an AI-built MacOS app for organising a tagging large numbers of videos/shots prior to commencing the full edit.
Many travellers enjoy multi-destination travel, be it a road trip south or fly and drive adventure. Currently there's no easy way to easily plan multi-stay trips with Airbnb.
Proactive concept coming soon.
For many people, managing finances is time consuming a rarely the highlight of ones day, but whilst tools like Mozo make it easier, there's still much more that can be done to help people achieve financial success.
Proactive concept coming soon.
Over an 18 month period we designed and launched the world's first GPS watch and digital platform that allows surfers to capture and relive the moments they spend their lives searching for.
For the past 4 years I've work closely with London Heathrow to continuously advance their mobile app, helping passengers realise a seamless and enjoyable door-to-gate experience.
In just 7-months we completely redesigned and rebuilt CBA's website to deliver a superior customer and user experience.
I have extensive experience working with a diverse range of banking and fintech companies, from global card schemes and national banks to high-growth scale-ups.
I've collaborated with several automotive brands to develop next-generation mobility experiences.
I've partnered with multiple pharmaceutical companies to drive innovation in new products and services, including connected devices.
Lead Product Designer, Canva: “You hired me at VML, you mentored me, and you taught me everything I know. Meeting you and being exposed to the way you solve problems was a pivotal moment in my career and I don’t know where I’d be if I hadn't met you. Thank you, Rob.”
Lead Product Designer: “You’ve taught me far more than you can imagine, been an incredible mentor, and I’ll forever be grateful for having the chance to work alongside you.”
I've recently setup a Discord community where AI-Builders and Pro Developers collaborate to launch faster, smarter, and safer products.
United Kingdom and Europe: Ford Motor Company, TUI, Bridgestone, Diageo, Boots, D&AD Academy, London Heathrow, Art Basel, Lyreco, Phillip Medisize, Seatfrog.
Australia: Commonwealth Bank of Australia, Rip Curl, MacDonald’s, Pfizer, Emirates, Hyundai, American Express, UNIQLO, Australian Open, Bankwest, Teachers Mutual Bank, Woolworths Supermarket, MetLife, BresicWhitney, Carsguide, Domain Real Estate, NSW Government, Mad Mex, Pet Barn, Telstra, Rugby League World Cup, DoGooder.
US: Georgetown University, Herschend, NCTA.
New Zealand: ASB, Spark Digital.